Ep Max Mara

Behind the Scenes of MM MAGAZINE

Milan. Giorgio Guidotti, Vice President of Max Mara’s Global PR & Communications team, reveals all the fun facts and backstage stories about the new MM Magazine and the Fall/Winter 2020 campaign to Digital Creative Director Tamu McPherson

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Ep Max Mara

Max Mara Fall Winter 2020

Set in the magical city of Venice, Ian Griffiths, Max Mara’s Creative Director, unveils the inspirations that paved the way for the Fall/Winter 2020 collection to Digital Creative Director Candela Pelizza

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Ep Max Mara

The perfect closet

In the streets of the Eternal City, Brand Ambassador Nicola Gerber Maramotti talks to actor Alessandro Roja about her own fashion sense, detailing which wardrobe essentials she could never live without.

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Ep Max Mara

The Art of Savoir-Faire

Reggio Emilia: the brand’s hometown and where its headquarters are based. Fashion Coordinator Laura Lusuardi talks to Simone Marchetti, Editor-in-Chief of Vanity Fair Italia, about Max Mara's signature garment: the coat. From the iconic 101801 model to Max Mara’s exclusive Atelier collection.

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