Microclima - Eva Jospin

Max Mara, in collaboration with Collezione Maramotti, is delighted to present Microclima: the permanent site-specific work created by French artist Eva Jospin for the terrace of the Max Mara flagship store in Corso Vittorio Emanuele/Piazza del Liberty, Milan. Enhancing the interior space of the store and juxtaposing it with the open space of Piazza del Liberty, the work stimulates reflection on a different perception – natural, physical, poetic – of space. Microclima consists of a glass and metal greenhouse structure that encloses a world that is both intimate and closely connected to the outside world, with a vision that changes from day to night and with the seasons. This pavilion is the backdrop for the staging of a cardboard landscape, a relief depicting plant elements on a mineral substrate: a panorama of enigmatic vertical rocks that evoke a physical and imaginary environment of exotic cacti, majestic tropical trees, cave stalagmites and root fossils. This pavilion neither encloses nor protects nature replanted from the outside, nor is it a refuge for real plants. Instead, it turns into a theatre of cellulose sculptures, the substance of which it is made. The installation is given greater olfactory perception thanks to an essence specially developed by the artist in collaboration with the perfumer Julien Rasquinet, perfumer IFF, a world leader in the creation of perfumes.

Hero Cover Video Max Mara

Discover Microclima

The permanent site-specific work Microclima can be visited at the Max Mara flagship store in Corso Vittorio Emanuele/Piazza del Liberty in Milan.
Information:
Entry to the Max Mara store on Corso Vittorio Emanuele, Milan.
Store hours: Mon-Sat 10:30 AM-8:00 PM; Sun 11:00 AM-8:00 PM.
The work can also be viewed from outside from Piazza del Liberty.

Making Of

01 Max Mara02 Max Mara03 Max Mara04 Max Mara05 Max Mara
— 5
Biography Max Mara

Eva Jospin

Eva Jospin was born in 1975 in Paris, where she still lives and works. Jospin’s vision of nature evokes amazement and dreamlike apparitions, inviting you to undertake journeys that lead to an adventure in a symbolic, enchanted universe made of imaginary forests, abandoned caves and mysterious jungles. Primitive, archaic elements, such as caves and forests, become the catalysts of deeply-rooted impressions and memories at a personal and collective level. In Jospin’s work, the forest is a primordial element of searching and awareness, as well as a chance to escape and get lost mentally – a place to lose oneself and, perhaps, find oneself again.